One of the world’s most viewed musicians has lost over 156 million views on YouTube. The superstar is none other than Lady GaGa herself. She is one of the biggest draws on YouTube, and the views were dropped last Wednesday. Why did she lose views, do you ask?
Well it all started back in December 2012. The network VEVO started reducing many major artists account view numbers by a sizable amount (about 2 million views for each.) Lady GaGa was not included in the initial reduction.
It is said that many of these views were invalidated after YouTube officials discovered many of Lady GaGa’s views were not actual views – they were inflated by hacker sites!
Well why would anyone do that? YouTube pays its partner sites millions of dollars for the right to air their videos, and by invalidating fake views YouTube is able to reduce the overall costs. Removal of the fake views also ensures the mega-video host’s advertisers that their video ads are only being shown to actual people, and not robots and hackers.
So what do you think of this? Should YouTube just leave the fake views on the account or were they right to invalidate the wrongful views from many celebrities?