For nearly any kind of business, a well-designed social media contest can help drive interest in a brand or company by directing an audience toward an attractive online or social media activity. Putting together a contest related to an enterprise or business is one way to leverage a free-floating audience of social media users. Some of them may have a very basic or minimal connection to an existing brand that’s active on platforms like Facebook.
Here are some ways to benefit from a social media contest designed to boost visibility for business.
Establish an Audience
Before putting together a social media contest, it’s smart to do some basic research and look at what kinds of users are already attached to the social media profiles for a business. Get out on Twitter and Facebook or other more specific social media platforms and get an idea of the size of an audience and any demographics that may be useful in putting the contest together.
Create a Relevant Contest Idea
Another way to optimize a social media contest for brand visibility is to make sure that a company’s products or services are included in a direct and relevant way. For an automotive campaign, the prize could be car parts or an entire vehicle. For a service business like landscaping, coupons could be part of the contest. No matter what kind of business is being represented, whether it’s a supermarket or a homebuilder who puts up luxury log homes, there should be a direct appeal to what marketers want social media contest participants to focus on.
Pick Highly Targeted Platforms
Different kinds of social media contests also work better over certain platforms. For today’s marketers, there are a lot of different social media venues to take advantage of. Platforms like Pinterest or comparison shopping sites like Mavatar can be useful in a social media contest. By matching up a community of users with an interesting and accessible set of online opportunities, marketers can put together a contest or event that really has meaning to the people who will be engaged in the process.
Reveal Clear Guidelines and Timelines
Readers will also want to know exactly when a contest starts. They’ll want to know the deadline and when results will be announced. They’ll want to note any guidelines or rules of the game that may apply. Make all of these things clear and transparent. That way, anyone who participates knows what he or she needs to comply with in order to be eligible for a prize.
The above steps can help when it comes to creating a good marketing campaign around a social media contest or some other kind of online interactive event that drives interest and web traffic.Read More